https://portano.nl/en/blog/ What we learn from the restaurants we work with: selling more online, getting found, and bringing guests back. en Thu, 22 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/google-business-profile-guide-for-restaurants/ https://portano.nl/en/blog/google-business-profile-guide-for-restaurants/ Claim and verify your Google Business Profile, then fill in every field: categories, hours, menu, ordering link, photos, reviews, results and a monthly routine. Sell more online Thu, 22 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/what-is-changing-in-hospitality/ https://portano.nl/en/blog/what-is-changing-in-hospitality/ Minimum wage, costs, VAT, ordering by phone, AI, GDPR and less cash: what is changing in Dutch hospitality, with figures and what to do about it. Trends and data Thu, 22 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-marketing-the-complete-guide/ https://portano.nl/en/blog/restaurant-marketing-the-complete-guide/ Marketing for an independent restaurant: your guests, Google, email, SMS, loyalty, Instagram, reviews and the neighbourhood. Where to start and how to measure. Marketing strategy Mon, 19 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/text-message-marketing-for-restaurants/ https://portano.nl/en/blog/text-message-marketing-for-restaurants/ SMS marketing for your restaurant: the Dutch rules on consent and unsubscribing, 160-character messages, six examples, and WhatsApp as an alternative. Marketing strategy Fri, 16 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/till-systems-for-dutch-hospitality-compared/ https://portano.nl/en/blog/till-systems-for-dutch-hospitality-compared/ Seven till systems for Dutch hospitality side by side: subscription, hardware, card fees, integrations and the questions to ask before you sign. Restaurant software Wed, 14 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-catering-second-revenue-stream/ https://portano.nl/en/blog/restaurant-catering-second-revenue-stream/ How to build catering from your own kitchen: a catering menu, price per head, transport and temperatures, VAT, quotes, invoices and how to find office clients. Sell more online Mon, 12 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-website-mistakes-that-cost-orders/ https://portano.nl/en/blog/restaurant-website-mistakes-that-cost-orders/ A PDF menu, no prices, no iDEAL, a slow phone site: eleven restaurant website mistakes that cost orders, each with a five-minute check and a fix. Restaurant websites Fri, 09 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/set-up-online-ordering-for-your-restaurant/ https://portano.nl/en/blog/set-up-online-ordering-for-your-restaurant/ Set up online ordering in eleven steps: pickup or delivery, your menu, allergens, iDEAL, kitchen capacity, testing and launch. With worked examples in euros. Restaurant software Wed, 07 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/calculate-food-cost-percentage/ https://portano.nl/en/blog/calculate-food-cost-percentage/ Work out your food cost percentage without VAT, with a stock count and per dish. See the gap between recipe and practice, and how to bring it down. Trends and data Mon, 05 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/prime-cost-for-restaurants/ https://portano.nl/en/blog/prime-cost-for-restaurants/ Prime cost is purchasing plus labour cost. How to work it out weekly with cao Horeca wages, holiday pay, premiums and pension, plus a worked example in euros. Trends and data Fri, 02 Oct 2026 00:00:00 GMT https://portano.nl/en/blog/menu-engineering-for-restaurants/ https://portano.nl/en/blog/menu-engineering-for-restaurants/ Menu engineering for restaurants: margin per dish, menu mix and the four boxes, with a worked example in euros and tips for your online ordering page. Marketing strategy Wed, 30 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/make-a-menu-that-sells/ https://portano.nl/en/blog/make-a-menu-that-sells/ How to make a restaurant menu: pick the dishes, write the descriptions, set prices, handle allergens, add English and keep paper and online the same. Marketing strategy Mon, 28 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/menu-examples-worth-learning-from/ https://portano.nl/en/blog/menu-examples-worth-learning-from/ Restaurant menu examples from working kitchens, described anonymously, plus lunch, borrel and snack bar formats. For each menu: what works and what to copy. Trends and data Fri, 25 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/reading-your-restaurant-numbers/ https://portano.nl/en/blog/reading-your-restaurant-numbers/ Which figures from your till, ordering site, delivery platforms and Google to follow, how often, how long to keep them and what to do when they move. Restaurant software Wed, 23 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-marketing-plan-step-by-step/ https://portano.nl/en/blog/restaurant-marketing-plan-step-by-step/ A restaurant marketing plan in nine steps: your numbers, goals, guests, channels, budget, the Dutch calendar of the year and a one-page plan to fill in. Marketing strategy Mon, 21 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-marketing-ideas-to-run-this-month/ https://portano.nl/en/blog/restaurant-marketing-ideas-to-run-this-month/ Twenty-eight marketing ideas for your restaurant, from your Google profile to King's Day, with what each one costs and how to tell whether it worked. Sell more online Fri, 18 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/marketing-tools-for-restaurants/ https://portano.nl/en/blog/marketing-tools-for-restaurants/ Which marketing tools does a restaurant need? A job-by-job guide, from design and social to email, reviews and measuring, with who each tool suits and what to check. Restaurant software Wed, 16 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-social-media-channels/ https://portano.nl/en/blog/restaurant-social-media-channels/ Which channels suit your restaurant: Facebook, TikTok, WhatsApp, Google and LinkedIn. With a weekly rhythm, creator rules, paid reach and what to measure. Marketing strategy Mon, 14 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/your-restaurant-as-a-brand/ https://portano.nl/en/blog/your-restaurant-as-a-brand/ What a brand means for a restaurant, and how to keep your name, logo, colours, photos and tone the same everywhere. With a check you can do this week. Marketing strategy Fri, 11 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/business-plan-for-your-restaurant/ https://portano.nl/en/blog/business-plan-for-your-restaurant/ The business plan for your hospitality business, section by section: concept, menu, permits and the four budgets, with a template and a worked example in euros. Trends and data Wed, 09 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/pizzeria-marketing-that-sells-more-pizza/ https://portano.nl/en/blog/pizzeria-marketing-that-sells-more-pizza/ A complete guide to pizzeria marketing in the Netherlands: Google, your ordering page, menu, deals, social, flyers, match nights, loyalty and catering. Sell more online Mon, 07 Sep 2026 00:00:00 GMT https://portano.nl/en/blog/promotions-that-lift-sales/ https://portano.nl/en/blog/promotions-that-lift-sales/ Eighteen promotions for your restaurant, from a loyalty programme to a secret dish, with what each one costs you and how to tell in four weeks if it worked. Sell more online Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/local-seo-for-restaurants/ https://portano.nl/en/blog/local-seo-for-restaurants/ How to reach Google’s map pack when somebody nearby is hungry: a complete business profile, reviews you answer, and details that match everywhere. Sell more online Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/where-your-money-goes/ https://portano.nl/en/blog/where-your-money-goes/ Labour, ingredients, rent, commission and the costs that never arrive as an invoice. How to work out your real restaurant costs and win margin back. Sell more online Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/increase-average-order-value/ https://portano.nl/en/blog/increase-average-order-value/ Increase your restaurant’s average order value with upsells, checkout suggestions, bundles, loyalty points and delivery thresholds. With the maths included. Sell more online Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/more-online-sales-channel-by-channel/ https://portano.nl/en/blog/more-online-sales-channel-by-channel/ More online sales start with the channel your orders arrive through, not with more guests. Work through search, your website, delivery and repeat custom. Sell more online Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-bookkeeping/ https://portano.nl/en/blog/restaurant-bookkeeping/ Prime cost, cost of goods, gross profit and the btw return. Which numbers steer a Dutch restaurant, how to work them out and what to track weekly. Sell more online Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/choosing-a-till-system/ https://portano.nl/en/blog/choosing-a-till-system/ Not a ranking of brands but a way of choosing: what a till has to handle in the Dutch market, what it really costs and what to ask during the demo. Restaurant software Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/comparing-ordering-systems/ https://portano.nl/en/blog/comparing-ordering-systems/ Five kinds of ordering system side by side: who keeps the guest, what an order really costs you, and the questions to ask before you sign anything at all. Restaurant software Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/website-builders-for-restaurants/ https://portano.nl/en/blog/website-builders-for-restaurants/ There is no best website builder. Here is how to decide what your site has to deliver, which kinds of builder exist, and what to test before you sign. Restaurant software Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-till-system-cost/ https://portano.nl/en/blog/restaurant-till-system-cost/ What a till system costs in the Netherlands: hardware, a subscription per till, card fees, installation and the costs that surface later. With the maths. Restaurant software Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-crm-guest-data/ https://portano.nl/en/blog/restaurant-crm-guest-data/ Order history, visit frequency and contact details in one place. Which data matters, what the GDPR asks of you, and how to drive repeat visits. Restaurant software Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/apps-for-restaurant-owners/ https://portano.nl/en/blog/apps-for-restaurant-owners/ Which apps does a restaurant actually need? Seven categories, from bookings to food safety, each with what to check before you sign anything. Restaurant software Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/slogans-for-your-restaurant/ https://portano.nl/en/blog/slogans-for-your-restaurant/ How to write a slogan the restaurant three doors down could not use, with thirty examples and a ten second test you can run at your own counter. Marketing strategy Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/loyalty-programmes-that-work/ https://portano.nl/en/blog/loyalty-programmes-that-work/ Which loyalty format fits your restaurant, which reward costs you almost nothing, and how to show a guest their balance at the moment they are ordering. Marketing strategy Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/what-to-post-on-instagram/ https://portano.nl/en/blog/what-to-post-on-instagram/ From your bio to your captions: what to post on Instagram as a restaurant, how to write the words underneath, and where to send the people who tap. Marketing strategy Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/email-marketing-for-restaurants/ https://portano.nl/en/blog/email-marketing-for-restaurants/ Eight emails that earn your restaurant more repeat orders: which ones run automatically, which ones you write yourself, and how consent works in the EU. Marketing strategy Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/customer-retention-for-restaurants/ https://portano.nl/en/blog/customer-retention-for-restaurants/ Regulars carry your profit. How to earn more repeat orders: four automatic emails, a discount ladder, a rewards programme that adds up and three numbers to track. Marketing strategy Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-menu-pricing/ https://portano.nl/en/blog/restaurant-menu-pricing/ Work your menu prices out instead of guessing them. Strip the VAT, cost each dish, check your gross margin, and use the price psychology that works in Dutch. Marketing strategy Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-sites-worth-studying/ https://portano.nl/en/blog/restaurant-sites-worth-studying/ What do the best restaurant websites have in common? Eight patterns that show up on sites which actually take orders, plus a checklist for Monday. Restaurant websites Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/features-that-pay-for-themselves/ https://portano.nl/en/blog/features-that-pay-for-themselves/ The best-looking restaurant website is rarely the one that earns most. These are the features that bring in orders, and how to test each one yourself. Restaurant websites Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/build-a-site-that-drives-direct-orders/ https://portano.nl/en/blog/build-a-site-that-drives-direct-orders/ Build a restaurant website that brings in orders: what the site has to do, which pages belong on it, and how to launch it and get it in front of guests. Restaurant websites Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-website-design/ https://portano.nl/en/blog/restaurant-website-design/ Design a restaurant website that earns orders: a menu with photos, checkout with iDEAL, reviews and one clear offer, all on your own domain. Restaurant websites Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/seo-for-your-restaurant-website/ https://portano.nl/en/blog/seo-for-your-restaurant-website/ Page titles, your menu as text, speed and structure. How to make your restaurant website findable in Google, without a developer and without an agency. Restaurant websites Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-about-page-that-sells/ https://portano.nl/en/blog/restaurant-about-page-that-sells/ How to write your restaurant description and about page: what belongs in them, how to get the core into two sentences, and what works on each channel. Restaurant websites Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/why-guests-order-through-platforms/ https://portano.nl/en/blog/why-guests-order-through-platforms/ Guests rarely pick the lowest price, they pick the shortest route. Four reasons they open the app instead of your site, and what to do about each one. Trends and data Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/this-years-trends-and-what-to-do-with-them/ https://portano.nl/en/blog/this-years-trends-and-what-to-do-with-them/ The 2026 food trends that genuinely land in the Netherlands, the ones that have had their day, and how to test one without upending your kitchen. Trends and data Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/how-many-restaurants-actually-make-it/ https://portano.nl/en/blog/how-many-restaurants-actually-make-it/ Ninety per cent of restaurants fail in year one? That figure has no source. What the research does show, and the five reasons places really close. Trends and data Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/reading-food-delivery-data/ https://portano.nl/en/blog/reading-food-delivery-data/ Most food delivery figures come from the US. Here is how to read them, and how to work out what a delivery order actually leaves in your till. Trends and data Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/restaurant-profit-margin/ https://portano.nl/en/blog/restaurant-profit-margin/ Your profit margin is an outcome, not a target. Here is how to calculate gross and net margin, and how to win margin back on food, labour and commission. Trends and data Sun, 16 Aug 2026 00:00:00 GMT https://portano.nl/en/blog/what-to-charge-for-delivery/ https://portano.nl/en/blog/what-to-charge-for-delivery/ What a delivery run really costs you, what to charge the guest and where to set your minimum order value. Work it out with your own figures, not a vague rule. Trends and data Sun, 16 Aug 2026 00:00:00 GMT